medium & the message

You know you have written a great press release when even the readers can tell that the reporter has basically plagiarized it. I was surfing Techmeme.com and the line jumped out at me; it read like poetry:

“YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would ‘reward creativity’”.

Isn’t that beautifully crafted? Kudos to the team that came up with this technological genuis of great press. YouTube.com is a pioneer in giving back to the people that make it so great: the consumers. Not only does this set a huge precedence in creativity and out-of-the-box business strategies but think of the trend that this may set in place.

It kind of reminds me of the boom of reality TV. A looming writer’s strike and television-land was forced to invent an idea that wouldn’t need writers. That is when Survivor, which was the first of many, aired.

By now reality TV has become saturated but you get my point. YouTube is the reality show for the the web - the users are really putting themselves out there and people are loving it. But this is just the beginning.

At some point other websites will jump on the bandwagon and start to pay their clients. I know there are already some that do (Scooplive and b5Media, to name a couple) but none which match the ability and sheer magnitude of YouTube. Is it possible that at some point you could do this for a living? Mommy, I want to be an internet contractor when I grow up!

I just hope this isn’t some big scam and the compensation turns out to be really lame.

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