medium & the message

I am feeling a little nostalgic. It is was just over a year ago when I first saw the trailer for Snakes on Plane and fell in love. It’s not often that movies come out like this….soooooo bad but oh so good. Usually, movies are just bad.

It was the movie that got its hype off of blogging. It has a fantastic back story which is hilariously reviewed at radicaltrust.ca.

It reminded me about the time I bought the DVD for myself. It was a little more than a month ago that it was released. The cover was cardboard with raised bumps to make the paper feel like snake skin. Best of all, Blockbuster was giving away a 27 inch gummy-worm snake with each purchase! This sealed the deal.

When I went home, I wanted to see if this gummy-snake really was 27 inches. So, my friends and I got out the tape measure and stretched it out…it reached over 5 feet long just before it broke (see picture). The best part was how tasty it was. The best candy ever.

As good as that candy was did it make me buy the movie? No, and I don’t think it would really influence anyone else. If it doesn’t entice me to buy then what is it for? As a “thank you” for buying this DVD? I thought that’s what i was supposed to do in the store anyway. Y’know, buy stuff.

Truthfully, even the smallest promotional tools should be thought out. Was it really worth it, financially? It would only be worth it if the money made on how many more people bought the movie because of the gummies is more than the cost of the gummies. Got it? Allow me to simplify:

A X B =C

but if B=0, then ?

Then Blockbuster wasted their time and money. But I don’t care because I loved those worms.

photo tuesday: laughter

Name (required)

Mail (will not be published) (required)

Website