I went to see the most fantastic musical ever - Evil Dead:The musical (and I hate musicals). It was amazingly funny and surprising and pays homage to a great flick. The cast is endearing and absolutely perfect in each part.
But other then plugging the play allow me to bring you to the real reason I am writing: Product Placement.
In the first few scenes that players are going to the cottage and they have brought with them their beer - Steam Whistle - and food - Pizza Pizza. Not too odd, except that the only beer they were serving on tap was Steamwhistle and the Pizza they sold was Pizza Pizza (sidetnote: Yes, you can eat and drink while watching the play. Isn’t that stellar?)
Since the musical was so darned entertaining I don’t find the Product Placement annoying; I find it clever.
This video explains an amazing way that anyone with photos on the internet can change the way we view the world. It is the next wave in Social Media and it blew my socks off.
Driving on the Gardiner, downtown Toronto, I see this huge billboard that looks similar to the title page of this website.
It appears that after a decade of successful milk ads, the Ontario Ministry of Agriculture decided to ride the bandwagon and start a mushroom campaign.
What confuses me is why mushrooms? Are they the most marketable of the veggies? Has there been a slow decline in sales? What kind of research went into picking which veggie to campaign? I would have hated to try to get the Brussels sprout to win, no chance there.
Seriously though, I am very curious to find out the methods that went into this decision. No successful campaign can get started without a lot of research and analysis put into it.
