Feb 22

Not that I have any insight to the mystery behind the ‘Obay‘ ads, but I do love the attention they are getting.

I am most impressed by this Flickr group, dedicated to posting pictures of the ads that they find around town. how many ad campaigns have a following like this?

Whoever is responsible has definitely created a buzz. I hope it pays off in the long run.


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  • Zoe
    I saw my first ad in Dundas on the side of the bus. It went by so fast I wasn't sure if I actually read it properly until a couple of months later i started seeing them in a lot more places.

    I would be curious if there would be a similar reaction in Calgary.
  • Megan
    I hadn't seen those ads (obviously) but now that I've taken the time to look... beyond hilarious!!!

    I should bring them to Calgary and see what happens

    http://torontoist.com/2008/02/obay.php
  • Zoe
    Hi Erin

    you may have an inside scoop, eh? I'm all ears. write a post about it or email me...I'm dying to know!

    thanks for visiting :)

    z
  • Hi Zoe,
    I met you last week at the PD day Niagara College. It is interesting that you post about this advertisement. I actually think I know who is behind it and it is not who you would expect.
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